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My path into UX wasn’t exactly a straight one. I started out in performing arts, where I learned a lot about people, how they think, react, communicate and experience things from different perspectives. Theatre and film made me naturally curious about what happens behind the scenes of an experience and that curiosity eventually led me to UX.

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My experience in fintech gave me the opportunity to apply that way of thinking to real digital products. Working on platforms and features used in a complex financial environment taught me to look beyond how something looks and think about how it actually works, where users might struggle, and how small changes can make a product easier to understand.

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What I enjoy most about UX is that it sits somewhere between creativity and logic. There’s room to explore and experiment, but every decision should have a reason behind it. I like asking questions, digging into problems, noticing the details, and finding solutions that are not only visually considered, but genuinely useful.